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Funnel Chart for E-Commerce Checkout — Cart Abandonment & Purchase Flow

An e-commerce checkout funnel chart tracks shopper progression from product impression to completed order ($CR = Orders / Sessions$) to pinpoint cart and checkout abandonment stages.

SUM / TOTAL94,030
MEAN (AVG)15,671.67
MEDIAN (P50)5,250
MIN2,480
MAX68,000
STD DEV (s)25,793.32
CHANGE % / CAGR-96.4% (-48.4%)
E-Commerce Checkout FunnelShopper Sessions · Shopping Funnel Step · n = 6Shopper Sessions1. Product Page Views68,000 (100.0%)100.0% BASE2. Added to Cart10,200 (15.0%)↳ 15.0% STEP3. Reached Cart Review6,400 (9.4%)↳ 62.7% STEP4. Checkout Shipping E…4,100 (6.0%)↳ 64.1% STEP5. Payment Submitted2,850 (4.2%)↳ 69.5% STEP6. Order Confirmed2,480 (3.6%)↳ 87.0% STEPSHOPPING FUNNEL STEPSHOPPER SESSIONS
Hover or tap any bar, point, or slice on the chart to see exact numbers.
Chart Data (6)

Tip: Paste Excel or Google Sheets rows (Ctrl+V / ⌘V) directly into any cell.

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How Values Are Scaled

Add-to-Cart Rate = AddToCart / PDP_Views. Cart Abandonment Rate = (1 - (Orders / AddToCart)) * 100%. Store Conversion Rate = (Orders / PDP_Views) * 100%.

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Chart Design & Use-Case Tips

  • 01Add-to-Cart Rate = AddToCart / PDP_Views. Cart Abandonment Rate = (1 - (Orders / AddToCart)) * 100%. Store Conversion Rate = (Orders / PDP_Views) * 100%.
  • 02Cart Abandonment Rate equals `1 - (Order Confirmed / Added to Cart)`—in the sample dataset, 2,480 / 10,200 = 24.3% checkout completion (75.7% cart abandonment).
  • 03A steep drop between Cart Review and Shipping Entered usually signals unexpected shipping fees or forced account creation.
  • 04Compare Apple Pay / Shop Pay express checkout funnels against guest checkout.

Frequently Asked Questions

What is the average e-commerce cart abandonment rate?+

Across global e-commerce benchmarks (Baymard Institute), roughly 68% to 75% of shoppers who add an item to their cart leave before completing payment.

Why separate 'Payment Submitted' from 'Order Confirmed'?+

A drop between Payment Submitted and Order Confirmed exposes payment gateway declines, 3D Secure friction, or card processor errors that are invisible to UX designers.

Can I paste Shopify Analytics funnel numbers directly?+

Yes, copy your Shopify conversion funnel metrics and paste them into the CSV/TSV Workbench.