Funnel Chart for Conversion Rate — CRO & Product Activation Analyzer
A conversion rate optimization (CRO) funnel chart quantifies user attrition across sequential interaction steps ($CR_{total} = \prod_{k=2}^n \frac{U_k}{U_{k-1}}$) to isolate high-friction UX steps.
Tip: Paste Excel or Google Sheets rows (Ctrl+V / ⌘V) directly into any cell.
| # | Label | ||
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 | |||
| 4 | |||
| 5 | |||
| 6 |
Multiplicative funnel identity: U_n / U_1 = (U_2 / U_1) * (U_3 / U_2) * ... * (U_n / U_{n-1}). Drop-off volume at step k: Lost_k = U_{k-1} - U_k.
Chart Design & Use-Case Tips
- 01Multiplicative funnel identity: U_n / U_1 = (U_2 / U_1) * (U_3 / U_2) * ... * (U_n / U_{n-1}). Drop-off volume at step k: Lost_k = U_{k-1} - U_k.
- 02Because total conversion is the product of all step conversion rates, improving your weakest step by 20% lifts end-to-end revenue by the exact same 20%.
- 03Compare desktop vs. mobile funnels by exporting separate snapshots or pasting cohort tables from GA4, PostHog, or Amplitude.
- 04Toggle data labels ON to display exact percentage of initial sessions retained at every tier.
Frequently Asked Questions
Why does improving a single middle step lift the entire bottom of the funnel?+
Funnel steps compound multiplicatively. A 1.25x improvement at step 3 multiplies through steps 4, 5, and 6, lifting final conversions by 1.25x assuming downstream rates hold constant.
How do I paste funnel metrics from Google Analytics (GA4)?+
Copy the step names and user counts from your GA4 Funnel Exploration report and paste them into the CSV/TSV Paste Workbench.
Can I use percentages instead of raw user counts?+
Yes—you can enter raw counts (like 45000, 16200) or normalized percentages (100, 36, 14.4, 8.6, 4.3, 3.5) and the chart scales identically.